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| Copyright © 2008 |
| Marquis Who's Who LLC. |
| All rights reserved. |
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| The Co-op Advertising Programs Sourcebook and its online companion are the essential links between manufacturers subsidizing advertising programs, retailers who need to stretch their advertising dollars, and media sales representatives looking to sell more advertising. This extensive directory lists thousands of available Co-op programs in 52 product classifications. |
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| Using up-to-date program information sent directly from the manufacturers, the data is organized into 16 manageable – and searchable - program highlights, including: Eligible Media, Products and Trademarks, Advertising Specs, Media Requirements, Program Timing, Participation Level, Accruals, and much more. Contact names and addresses, qualification information, and programs available regionally are also provided. |
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| The Co-op Advertising Programs Sourcebook is published by National Register Publishing (NRP), the premier provider of information resources for successful business professionals. NRP publishes several other Advertising/Marketing databases and directories such as Direct Marketing Market Place, as well as several financial and professional resources. |
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