 |
 |
|
|
|
| WHY CO-OP ADVERTISING IS CALLED THE SECRET OF BUILDING LOCAL BUSINESS |
|
| Co-op is money manufacturers give retailers to advertise. That means a retailer can get the sales-building benefits of ads at reduced cost – even no cost. Media and ad agencies benefit too. How? They help retailers expand ad budgets with Co-op, which also builds their own revenue. Smart ad people crack the secret of finding Co-op. They look in Co-op Advertising Programs Sourcebook. And now Sourcebook is on-line right here. |
|
|
|
|
| The total allocated for Co-op is estimated at over $50 billion annually. Many companies spend more for Co-op than they do for national advertising on TV and in magazines. Yet many retailers fail to use their Co-op dollars. Often they assume it's difficult to access Co-op. Or they may be understaffed. The money they could be spending to build a lot of added business is lost to them. |
|
|
|
|
| The thousands of manufacturers offering Co-op funds are divided into 52 categories, matching the main types of retail businesses. Just search for Co-op in the right category for you. Or search by brand name. Either way it's fast and convenient. |
|
|
|
|
| We go to the source to get our facts straight. National Register Publishing compiles Co-op information right from the manufacturers. You learn exactly what makes a retailer eligible for ad funds. |
|
|
|
|
| We keep adding new plans and keep up with changes. The printed version of Sourcebook has both a Fall and a Spring edition. The on-line service will be updated in real-time whenever plans change. |
|
|
|
|
| We boil the facts down. No long complicated descriptions. At a glance you see the Accrual – which is Co-op speak for the percent of purchases retailers get for ads. And we show you what percent of ad cost the manufacturer pays – called Participation. |
|
|
|
|
| Participation levels vary. Many pay 50% -- familiarly called 50-50 plans. And there are plans that pay 75%. There are also plenty of plans paying 100%. You can search by the level of participation within a category to find 100% plans. And there are so many of them they are easy to find. |
|
|
|
|
| That maxim applies to Co-op. You use it or lose it in a timeframe. Our Co-op profiles tell you the deadline for submitting a claim for reimbursement of ad cost. The best way to learn a lot more about making money with Co-op is by getting the Sourcebook -- in hard-copy book form, on-line or both. Subscribers find it's an investment that pays for itself in no time. |
|
